Paid Advertising That Starts With Your P&L

Meta, Google, TikTok, and LinkedIn ads managed around your margins. Not your impressions.

The Platforms Want You to Spend More. We Want You to Spend Smarter.

Meta and Google have made it easier than ever to run ads. TikTok and LinkedIn aren’t far behind. They’ve also made it easier than ever to waste money.

Automated bidding, broad targeting, AI-generated creative. The platforms optimise for their revenue, not yours. The more they “learn,” the less you understand about what’s actually driving results. Your ROAS looks fine on the dashboard. The P&L tells a different story.

We don’t start with campaigns. We start with your business. What are your margins? What does a customer cost to acquire? What does profitability look like at different spend levels? Those questions come before we touch an ad account. If the numbers don’t make sense before you spend, they won’t make sense after.

Strategy Before Spend

Every campaign starts with your commercial goals, not a platform recommendation. We look at your financials, your customer data, and your competitive position before we build anything. Clear KPIs tied to revenue and margin, not impressions and reach. If it doesn’t connect to a business outcome, it doesn’t get funded.

The Creative Is the Targeting

The days of micro-segmented audiences are over. The algorithms find the people. The creative decides who pays attention. We build ad creative that filters for intent, speaks to specific problems, and lets the platforms do what they’re actually good at. Better creative, better signal, better results. Not more audience tweaking.

We Adjust. Everyone Else Reacts.

Campaigns get monitored, tested, and refined continuously. Not monthly check-ins. Not “set and forget.” We watch cost per acquisition, conversion rates, and marketing efficiency ratio in real time. When something shifts, we’ve already moved. The goal is making every dollar work harder than the last one.

Reporting That Respects Your Intelligence

You’ll get regular reports that explain what happened, why it happened, and what we’re doing about it. In plain English. Revenue, cost of acquisition, return on ad spend. Not 40 slides of impressions data. If a number doesn’t help you make a better decision, it doesn’t make the report.

FAQ

What platforms do you manage?

Google Ads (Search, Shopping, Performance Max, Display, YouTube), Meta Ads (Facebook and Instagram), TikTok Ads, and LinkedIn Ads. We allocate budget across platforms based on where your customers are and where the commercial return is strongest.

How much should I be spending on ads?

That depends on your margins, your acquisition cost targets, and your growth goals. We’ll help you work out the right budget based on your numbers, not an arbitrary percentage of revenue.

Can you audit my existing ad accounts?

Yes. We regularly audit accounts for businesses that want an honest assessment of where their money is going. The audit identifies waste, opportunity, and structural issues.

Do I need a minimum budget?

We work best with businesses spending or ready to spend $3,000 or more per month on ad media. Below that, the returns from professional management are harder to justify against the fees.