Our strategy was multifaceted: primarily focusing on Meta for broad engagement, while also employing a targeted approach on TikTok to connect with a younger demographic. This dual strategy enhanced GWG’s unique ‘cool-girl’ fashion appeal, blending style with an approachable vibe across platforms.

Parallel to this, our Google Ads strategy concentrated on showcasing GWG’s products, ensuring a cohesive digital narrative. By aligning these ads with the ongoing social media themes, we maintained a unified and impactful online presence.

In terms of analytics, we shifted from focusing on ROAS to prioritising engagement and growth metrics. This approach allowed us to assess the effectiveness of our content more holistically, understanding that strong engagement naturally leads to sales. Our analytical methods provided clearer insights into customer behaviour and the true drivers of sales.

The success of our partnership with GWG was rooted in continuous innovation and a willingness to test new digital marketing approaches. This collaboration has not only enhanced GWG’s digital footprint but also set new standards in digital marketing within the fashion retail industry.

In our transformative partnership, Girls With Gems soared to unprecedented heights in digital engagement and sales. The journey was marked by strategic acumen, turning GWG into a digital powerhouse in the fashion industry.

The campaigns on Meta were a resounding success, with audience engagement metrics witnessing over 600% growth. This phenomenal increase was evident across the board — highlighting the captivating appeal of GWG’s content and its resonance with the audience.

The financial growth GWG experienced under this partnership was nothing short of transformative. In a span of just one year, their revenue underwent a monumental increase, quintupling in value. This leap reflected a 508.31% growth in net sales and a 480.25% surge in total orders, epitomising the impact of a strategy that prioritises content-driven, engagement-first approaches.

Under Mamba Digital’s guidance, GWG’s journey transformed from a boutique fashion presence to a trend-setting digital brand. The results spoke louder than words: a brand that not only captivated attention but also converted it into tangible, exponential growth.