Waves emerged as a distinctive player in the streetwear and sneaker industry, specialising in sourcing and providing sought-after sneakers to a dedicated community. Established by George Kozma, the business quickly evolved from a passionate hobby into a full-fledged online enterprise, celebrated for its commitment to the sneaker community and its knack for securing rare finds.
In May 2020, recognising the exponential growth and potential of the online market, Waves sought to amplify their digital footprint and streamline their e-commerce operations. This period marked a significant transition, with the business scaling up to meet the soaring demand, catalysed by the shift in consumer behaviour towards online shopping.
Mamba Digital partnered with Waves to harness this momentum and enhance its digital ecosystem. The collaboration was multifaceted, focusing on a spectrum of digital services from paid social media initiatives and Google Ads to a comprehensive overhaul of their Shopify website. The objective was clear: to translate Waves’ credibility and community-focused ethos into a robust digital strategy, ensuring their online platform was not just a store, but a destination for sneaker aficionados worldwide.